DAVIDO HELPED ME FIND MY SOUND -TEKNO

tekno, has dealt with a worldwide component in Billilboard Magazine. The magazine disseminated an article which talked his climb to qualification, getting the thought of Columbia Records among various distinctive things.

Declaration not simply profiled the multi-skilled vocalist, they moreover made it known he is set to break into the American market.

On the productive "Pana" track, Billboard expressed:


“Pana,” has gone on to entrap other listeners the same way it conquered its creator, accumulating 30 million streams between YouTube and Spotify. Veterans like Trey Songz and Ludacris have posted clips of themselves listening to the song on Instagram, and “Pana” also caught the attention of Imran Majid, senior vice president of A&R at Columbia, who signed the track and re-released it in December.


Tekno, in solitude end offered credits to DMW administrator Davido, saying the last impelled him to the spotlight by cooperating on his song "Event" which was released in 2013. He expressed:


“That was the song that got me a breakthrough. I found my sound: connecting with the ladies. It’s more love songs now than anything else.''

On his melody 'Duro', Tekno said it:

“The whole of Africa danced to [‘Duro’]. I started traveling heavy, my fee went up, more girls, more attention. That was: he’s bad and he’s here to stay.”

Columbia Records' A&R Imran Majid uncovered how he found Tekno. He told Billboard:

‘Pana’ popped on to my radar through a viral video on Facebook of a couple dancing to the song on the beach,” he remembers. “I heard it, loved the song, flagged it.” 
“It’s a bonus when an artist is coming out of a scene. There’s a network of great artists coming out of West Africa, and this music travels very quickly in the U.S., in Canada, in the U.K., throughout Europe.”
“You have an audience here that already know the record through the club scene — mixers, DJs. Streaming helps because you don’t have to dig, it’s much easier to access. You already have a base, and that helps spread the word of mouth until the mainstream gets it.”

He included:

“Warm weather favors records like this. It’s good timing to start it in the mix-show scenes in the cooler months and then take it to the next level come spring and into the summer.”

Majid additionally discussed Pana saying it is a positive thing for the record name. He stated:

The luxury that we have is his team is so strong in the African market that they can start other records there. For them, ‘Pana’ is an old record; they go onto the next one. We can focus on ‘Pana.’”

No comments

Powered by Blogger.